- What This Credential Actually Is
- A Scenario Exam, Not a Question Bank
- The 18-Unit Preparation Curriculum
- Access, Attempts and Cost Mechanics
- What "Open-Book" Really Means
- Sequencing Your Preparation by Curriculum Unit
- Validity and Staying Certified
- Who Benefits From This Certification
- Frequently Asked Questions
- C_C4H22 is a single scenario-based activity lasting 2 hours with a 60% passing score, not a multiple-choice test.
- You complete it either as a multilingual AI-guided roleplay or as an English-only video reviewed by an SAP evaluator.
- The exam is open-book and unproctored; SAP permits documentation, public SAP resources and AI support.
- The 18 curriculum units come from three SAP courses and are not a weighted exam blueprint.
What This Credential Actually Is
C_C4H22 is the SAP Certified Associate - Implementation Consultant - SAP Emarsys credential. SAP issues it and SAP delivers it online through SAP Learning. On SAP's current certification page the same exam code appears under the product naming "SAP Engagement Cloud - Emarsys Edition," so you will see both names while researching. They refer to the same code, and the code is what matters when you register.
If you are new to the naming conventions, our explainers on what C_C4H22 certification is and what C_C4H22 stands for cover the basics. This article goes further into how the exam is actually delivered and how to prepare for it, because the delivery model is the single most important thing separating this credential from the traditional SAP associate exams many candidates expect.
One point removes a common barrier: previous project experience is explicitly not a prerequisite. You do not need to have implemented Emarsys for a client to sit the exam. The getting-started course has no prerequisites at all. Later courses in the learning journey list earlier preparation and Cloud Onboarding for SAP Engagement Cloud, but these are preparation recommendations, not exam-admission requirements. For the full eligibility picture, see our guide to C_C4H22 requirements.
A Scenario Exam, Not a Question Bank
This is where C_C4H22 diverges sharply from what most people picture when they hear "SAP certification." The assessment is one scenario-based activity. It is not a set of multiple-choice items, and there is no fixed question count to memorize around. An activity count is not a question count, so any source quoting a number of questions for this exam should be treated with suspicion.
| Element | C_C4H22 Detail |
|---|---|
| Format | 1 scenario-based activity |
| Duration | 2 hours |
| Passing score | 60% |
| Delivery option A | Multilingual AI-guided roleplay |
| Delivery option B | English-only video submission reviewed by an SAP evaluator |
| Microphone | Required for roleplay |
| Camera | Optional for the roleplay interaction |
| Timer behavior | Pausing roleplay or taking a break does not stop the countdown |
The roleplay path
In the AI-guided roleplay you interact conversationally within a scenario, acting as the implementation consultant. Because it is multilingual, you can choose a language that suits you. Microphone access is mandatory, since you speak your responses. Camera access is optional. The countdown keeps running if you pause or step away, so the 2 hours is a hard envelope rather than active-time budgeting.
The video path
The alternative is submitting a video that an SAP evaluator reviews. This path is English-only. It suits candidates who prefer to structure and rehearse an answer rather than respond live, though you should still plan for the same 2-hour limit.
Because you are demonstrating consulting judgment rather than recalling facts, the preparation mindset changes. You need to explain why you would configure, segment, automate or integrate something a particular way, and to articulate trade-offs aloud or on camera. Practicing structured verbal explanations of Emarsys decisions is more valuable than flashcard recall. If you want a sense of the difficulty this implies, read how hard the C_C4H22 exam is.
The 18-Unit Preparation Curriculum
SAP does not publish a weighted topic blueprint for this exam on its current certification page. What exists is a preparation journey, "Implementing SAP Engagement Cloud - Emarsys Edition," built from three courses. The 18 headings below are the unit headings of those courses in their original order. They are preparation curriculum units, not official exam objectives, not exhaustive exam coverage and not an official exam-domain count. Treat them as the best available map of what to know, and see our complete guide to all 18 content areas for deeper treatment of each.
Course one: Getting started (units 1-7)
Domains 1-3: Foundations of the Platform
These units establish the vocabulary and data model everything else depends on.
- Discovering Key Features and Basics: orient yourself in the platform and its core capabilities.
- Managing Data and Contacts: how contact records and fields are structured and maintained.
- Segmenting Contacts: building audiences from contact data and behavior.
Domains 4-7: Campaigns, Journeys and Assistance
This is the day-to-day marketing execution layer a consultant must be able to set up and explain.
- Creating Personalized Email Campaigns: personalization logic applied to email.
- Automating Customer Journeys: triggered, multi-step programs.
- Optimizing Marketing Activities: improving performance of what you have built.
- Exploring Joule for Consultants: SAP's AI assistant as it applies to consulting work.
Course two: Omnichannel capabilities (units 8-14)
Domains 8-14: Beyond Email
This course widens the lens from email to every channel Emarsys supports.
- Introducing Omnichannel Capabilities: how channels fit together.
- Discovering Loyalty and Digital Ads: retention programs and paid-media connections.
- Utilizing Web Channel and Web Push: on-site and browser-notification engagement.
- Discovering Mobile First Approach: designing with mobile as the default.
- Exploring Mobile Wallet Campaigns: wallet-pass based engagement.
- Working with Mobile Campaigns: app and messaging execution; SMS is covered in SAP's "Creating SMS" lesson within this course.
- Measuring the Impact of Omnichannel Marketing Campaigns: reporting and attribution of results.
Course three: Data inputs and integrations (units 15-18)
Domains 15-18: The Implementation Core
For an implementation consultant, this is arguably the most role-defining material.
- Introducing Implementation Process: how an Emarsys rollout is structured.
- Exploring Data Management: planning and governing data; see the "Exploring Data Overview and Planning Strategy" lesson.
- Managing Additional Data Input: bringing in data beyond the basics.
- Connecting Systems and Integrating Data: linking Emarsys with surrounding systems.
Access, Attempts and Cost Mechanics
The logistics for this exam are unusual, so read them carefully before you purchase anything.
- Valid exam attempts: access requires valid attempts, bought separately or obtained through SAP Learning Hub.
- Account setup: you need an SAP Universal ID with at least two email accounts on different domains.
- Purchase option: a package of two exam attempts plus 10 hours of practice-system access, excluding Stay Certified assessments.
- SAP Learning Hub: includes four certification exam attempts per year.
- Price reference: SAP's US search listing shows USD 276 per user per year for two attempts.
Keep two timers distinct in your mind. The 10 hours of practice-system access and the durations of the preparation courses are not the certification assessment timer. The exam itself runs 2 hours. Use the practice system to build fluency in the platform before you start the clock on a real attempt. For scheduling questions, see C_C4H22 exam dates and scheduling.
What "Open-Book" Really Means
The exam is open-book and unproctored. SAP permits documentation, publicly available SAP resources and AI support. That sounds like an easy ride, and it is the most misread feature of this credential.
The scenario format means a document cannot answer for you. You still have to interpret a business situation, choose an approach, and explain it coherently within 2 hours, and the clock does not pause while you search. Reference material helps you confirm a feature name or check a setting; it does not substitute for knowing the platform well enough to reason fluently. Candidates who rely on looking things up for every decision tend to run short on time.
Key Takeaway
Build a personal reference set before your attempt, organized by the three courses, so you can find a detail in seconds. But invest your real effort in being able to explain Emarsys decisions unaided. The 2-hour timer rewards fluency, not browsing.
Sequencing Your Preparation by Curriculum Unit
You need no elaborate method here. What matters is the order, which should follow the dependencies between units. Completing all the preparation courses and exercises is highly recommended by SAP, though not mandatory for admission. A reasonable six-week sequence follows. For a broader approach, our C_C4H22 study guide expands on it.
Getting Started Course (Units 1-7)
- Work data and contacts before segmentation, since segments depend on clean contact structure.
- Build an email campaign and a simple journey in the practice system.
- Review Joule for Consultants early so you know where AI assistance fits your workflow.
Omnichannel Course (Units 8-14)
- Cover web push, mobile, wallet and SMS as a family, noting what differs between channels.
- Finish with measurement so you can explain how you would judge a campaign's impact.
Data and Integrations Course (Units 15-18) plus Rehearsal
- Study the implementation process and data planning strategy before integrations.
- Rehearse full scenarios aloud, timing yourself against the 2-hour limit.
- Test microphone, and camera if you use it, before your real attempt.
The data and integration material comes last because it builds on everything before it, and because the rehearsal phase works best when it can span the full implementation lifecycle. A one-page cheat sheet can serve as your open-book reference during the final rehearsals.
Validity and Staying Certified
Initial certification validity is 12 months. How you renew depends on your access route.
| Route | How Renewal Works |
|---|---|
| With SAP Learning Hub | Pass the required Stay Certified assessment in the 90-day window before expiry; the dedicated FAQ specifies a further 12 months from the original expiry date. |
| Without Learning Hub | Purchase and retake the certification exam annually. |
Who Benefits From This Certification
The credential is aimed at people who will implement or configure SAP Emarsys for organizations: implementation consultants, marketing-technology consultants, digital marketing specialists moving into a platform role, and partner-side staff who deploy the product for clients. Because experience is not a prerequisite, it can also serve as an entry signal for newcomers building a profile in customer engagement technology.
A caution on expectations: no salary premium is asserted for this credential, and we do not guarantee a pass or an outcome. For realistic perspectives, see our discussions of earnings considerations, whether the certification is worth it and the kinds of roles in C_C4H22 jobs. If you want structured preparation resources, our C_C4H22 training overview and the practice test site are useful next steps, and you can also explore timed practice scenarios to build rehearsal habits.
Frequently Asked Questions
No. It is a single scenario-based activity lasting 2 hours, completed as either an AI-guided roleplay or an English-only video reviewed by an SAP evaluator. No fixed question count has been verified.
The passing score is 60%. This is a performance threshold, not a pass rate; SAP has not published a candidate pass-rate statistic for this exam.
Yes. The exam is open-book and unproctored, and SAP permits documentation, publicly available SAP resources and AI support. The countdown continues while you consult them, so fluency still matters.
No. Previous project experience is explicitly not a prerequisite, and the getting-started course has no prerequisites. SAP recommends completing the preparation courses and exercises, but this is not mandatory for admission.
Initial validity is 12 months. With SAP Learning Hub you pass a Stay Certified assessment in the 90-day window before expiry; without it you purchase and retake the exam annually. Confirm your displayed expiry in My Learning.